Digital Retail: Delivering a Consistent Customer Experience
Customers today are looking to complete some parts of the sales transaction online. Digital retailing can help your dealership capitalize on this trend. How can you ensure you are delivering a consistent experience regardless if it is online or offline?
- Learn how to build a consistent digital retailing strategy
- Discover how to leverage digital retailing in your marketing
- Understand how to make sure your dealership can deliver consistently on your digital retailing vision
Michelle Denogean | Roadster
Improving Customer Relationships with AI
Leveraging artificial intelligence can improve our efficiencies and help us automate some of the interactions with customers. But what will this mean to the relationship we have with consumers? How can you ensure AI is adding efficiency and not just masking process gaps?
John Scheuren | Dominion
Craig Misak | Jay Wolfe Automotive
Jason Knight | Lotlinx
Fixed Ops Marketing: Building Trust Through Transparency
In today’s market, transparency equals trust. Are you communicating trust in your service department in your marketing? In this session you will understand how to market transparency and receive tips on what to do to improve your fixed ops presence online.
Ronda Lewis | automotiveMastermind
Colleen Harris | CDK Global
Maximizing Fixed Ops Customer Experience
There has been a lot of talk in the last few years around customer experience. How can you use that insight to improve your service experience? In this interactive session, we’ll dissect and analyze the different components that make up an ideal customer experience in Fixed Operations.
Justin DePasquale | Solera
Alex Abramovich | Reynolds and Reynolds
Developing and Marketing Your Dealership Brand
Your dealership brand can have immense value. Are you communicating and leveraging it to improve your marketing? What can you do to make sure your brand is resonating with your customers? In this workshop, we will review a case study and show you how to leverage the power of your brand.
Paul Daly | Congruent
Alan Krutsch | CDK Global
Improving Marketing with Data
We have access to more information and data about our customers and their behaviors than ever before. The secret is understanding how this data can help you better market to your customers. You don’t need another dashboard, you need insight into who your customer are and how to connect with them.
Shoshana DuBow | AutoLeadStar
Greg Uland | Naked Lime
Optimizing the Customer Experience with Human Capital
Regardless of your ideal customer experience vision, you need the right people to make it a reality. In this session, we focus on emerging human capital trends and analyze how those trends are impacting your ability to improve dealership performance.
Merchandising Used Inventory in Today's Competitive Market
As the SAAR starts to dip, marketing and merchandising your used inventory is extremely important. In this session, we’ll work through some of the inventory issues facing dealers today and discuss the latest in vehicle merchandising.
Adam Tobias | DealerCue
Craig Martin | Randy Curnow Buick GMC
Davo Scheich | OVAD
Summer Rock | Carvana
Don't miss out on this opportunity as these forward-thinking speakers lead the discussions that will help you map out the future of your business.